Google trends all i want for christmas update#

This poses further risks to gross margin for NKE. Explore and run machine learning code with Kaggle Notebooks Using data from all-i-want-for-christmas-is-you.

Under Armour's recent miss in revenue guidance (source: MarketWatch) suggests that either the end market for NKE is weak and/or carries the risk that UAA overbuilt inventory. Therefore, these numbers may not reconcile if they are referred to in the future.Īs a result of these data, it appears to us that the risk in the upcoming earnings report may be to the downside. Please note that this data uses Google's in-house algorithm and is based on relative search activity. Moreover, the Christmas week bump that we have received in the past in weekly Google Trends data was noticeably absent this time around: Google Trends measures search activity regarding a term so this suggests that fewer people are searching for 'Nike'.

Google trends all i want for christmas update#

If we update that for the current quarter, the trend has reversed the stock price has risen but Google Trends interest has declined: And Brown Girls Books is bringing you nineteen talented writers, sharing heartwarming stories filled with the joy, sorrow and downright drama of this magical season. Department stores have issued relatively weak guidance.įirst, if we look at the Monthly Google Trends data versus the NKE share price, we witnessed significant decoupling prior to the December earnings report:.adidas's ( OTCQX:ADDYY) resurgence has gone from strength to strength.Under Armour ( UAA) provided very weak guidance.While we still own NKE shares, we have recently reduced the quantity we own for the following reasons:

Fast forward three months, and unfortunately, we cannot say the same thing. When we talked about Nike ( NYSE: NKE) around the time it reported its earnings results in December, we noted how the company had actually been performing reasonably well in the context of bad sentiment on the name.